LOUISVILLE, KY - MAY 07: Trainer Doug O'Neill and Jockey Mario Gutierrez celebreate in winner circle after Nyquist #13 won the 142nd running of the Kentucky Derby at Churchill Downs on May 07, 2016 in Louisville, Kentucky. (Photo by Andy Lyons/Getty Images)

LOUISVILLE, KY – MAY 07: Trainer Doug O’Neill and Jockey Mario Gutierrez celebreate in winner circle after Nyquist #13 won the 142nd running of the Kentucky Derby at Churchill Downs on May 07, 2016 in Louisville, Kentucky. (Photo by Andy Lyons/Getty Images)

W hether the creative project is for a recording artist, a movie, a celebrity, a sports star, a university, a retail chain or a foundation — it’s the same process.

  • Clarify your intentions.
  • Create a unique narrative.
  • Create the right emotional touchpoints.

Emotionally engaging with the right people, at the right time, with the right story.

The results?

Brand equity and emotional, lasting engagement.

THE JIMMY DUNNE COMPANY