ms T he California and Nevada Chapter of MS Society recently engaged Jimmy Dunne to produce

their yearly fundraising gala.

His marching orders were clear: raise more money than the $80,000 they netted in the previous year.

Jimmy Dunne tapped into the power of emotion to reimagine the narrative, and create an event would emotionally engage the guests.

 

They raised $1,350,000.  900 guests, tripling the audience. Many guests said it was the most moving and inspiring charity events they ever attended.

 

9-29-2016_nmssgala816Touchpoints

Jimmy Dunne & Company created 30+ touchpoints; emotional experiences that potential donors and guests would feel before, during — and after the event.

Every one of the touchpoints rigorously aligned to the intentions and narrative of the event.

Jimmy Dunne wrote all speeches, created/directed/produced many videos, produced/directed the event, wrote, arranged and recorded an original song, and produced 25+ touchpoints to emotionally engage donors.

Here are a few of the emotional touchpoints: from important ones to the ‘devil in the details’ touchpoints:

  • FUNDRAISING VIDEO
  • PARTNERING WITH SPEAKERS ON ALL ASPECTS OF SPEECHES
  • WRITING “IF I DARE TO DREAM” ORIGINAL SONG FOR MS EVENT
  • CREATING SIGNAGE THAT SPOKE TO THE HEART/ATTITUDE OF THE EVENT
  • VIDEO WITH ALL PHOTOS OF THE EVENT
  • COFFEE & TEA STATIONS AT VALET
  • CREATING “HALL OF CHAMPIONS” POSTERS ON ALL DONORS
  • TRIBUTE VIDEO SHOWN AT EVENT
  • “PARTY FAVORS” AT THE TABLE
  • STROLLING “MINSTRELS” AT THE EVENT
  • WRITING STORY IN “HUFFINGTON POST”
  • 2-PAGE AD IN “LA BUSINESS JOURNAL
  • PUSHING STORIES THROUGH NEW MEDIA
  • SECURING 25-MINUTE SEGMENT ON “TIM CONWAY SHOW” FOR LEW AND CHRISTINA HORNE
  • VISUALS ON 16 TV MONITORS THROUGHOUT COCKTAIL EVENT AND DINNER
  • STORYTELLING ON COCKTAIL NAPKINS
  • STORYBOARDS FOR ALL AUCTION ITEMS
  • CREATING A POST-EVENT HIGHLIGHT VIDEO FOR ALL NEW MEDIA

 

To get the ball rolling, he created the first ‘touchpoint’: a ‘fundraising video’ emailed to thousands of potential donors and attendees.  Its intention was simple; to emotionally express the narrative.

This 1:19 video, filmed in almost one shot, was an example of efficiently emotionally engaging the right audience — to create the intended response of donating and attending the event.

 

 

Please click here for a number of the videos, speeches, and other touchpoints created:
www.nationalmssociety.org/2016LADinner

 

 

Dinner of Champions Highlights

 

 

Tribute to Lew, Lisa, and Christina Horne

 

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Event Photos

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Click here to view all event photos on Facebook

THE JIMMY DUNNE COMPANY